Deals rarely stall on price. They stall waiting for someone senior.
Each agent is defined like a hire: a role, a human owner, hard limits, and an autonomy level it earns from graded work. Here are ours, at the level they run today.
01 · Lead capture
Snapshot Reader
Level 4 · Acts
Reads a prospect's website, asks six questions a website cannot answer, and hands back a report with the hours at stake. Validated on 13 company sites, at about one cent per run.
Never: invents a fact. What is not on the site stays "not mentioned", and a contact reaches the CRM only with consent.
02 · Prospect research
Nova, Head of Commercial
Level 4 · Acts
New contacts go into the CRM the same day, with source and a checked LinkedIn profile. Before a first meeting, one account note: recent signals, public appearances, our read, what not to say.
Never: contacts anyone. Research prepares a person, it does not replace them.
03 · Follow-up
Nova
Level 3 · Drafts
Drafts the follow-up while the conversation is still warm. The first one brings value, not an offer, and proposes two concrete slots. The CRM task is rewritten after every message, so it never describes a step already done.
Never: sends. Every message goes out from a person who read it.
04 · Discovery
Atlas, Senior Business Analyst
Level 3 · Drafts
Runs the first written discovery round: a short sketch the client can react to, then the questions that decide the scope. Call transcripts are kept on the account, so nobody asks the client twice.
Never: asks what the CRM, the website or an earlier call already answered.
05 · Offer prep
Nova with Atlas
Level 3 · Drafts
Turns discovery into a scoped proposal. Atlas checks what delivery can really carry before anything is promised; Nova shapes the commercial side.
Never: puts a price in writing before the scope is clear. Commercial terms belong in the conversation.
06 · Opportunity management
Nova
Level 4 · Acts
Keeps every deal current: stage, a note on what happened and why, the next step with a deadline, a placeholder in the calendar until the real invite arrives.
Never: closes or drops a deal. Pipeline decisions stay with people.